February 8, 2018
Did Tesla just pull off one of the best marketing stunts in their company's history? With the help of SpaceX, Elon Musk just made a genius marketing move... that costed him virtually nothing. SpaceX was already receiving a lot of attention as they were launching the biggest rocket in space exploration history, but to make things more interesting Elon Musk added a Tesla Roadster and a manikin inside to showcase cargo and people could be transported within these rockets. This all comes back to his long-term plan of colonizing Mars.
The Tesla Roadster has been in Space orbiting the earth with multiple cameras following its travel. This is genius because each company compliments one another in this situation and Tesla now has commercial worthy material that costed them nothing while capturing the attention of many. This comes after the Super Bowl, where companies paid $5 million for a 30-second ad. Musk accomplished more viewership at no cost. This is what many marketers would call a home-run... catching the eyes of many consumers at little to no price. Great long-term as well as short-term move by Elon Musk and Tesla.
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